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4 Key Points to Branding

Here are four things you should keep in mind as you build your company’s brand: 1) Own the “Significant Thing”: Dole tried to be all things to all people spend your time focusing on a single clear message. Mercedes-Benz owns “ Engineering “ in the car industry because it’s focused on that singular message for…

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3 Things To Do Prior To Submitting Articles

To all writers and non-writers out there, now is the time to start digging up those creative writing skills back. With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article…

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A Guide To Advertising In The Media

The media is a powerful thing — the average person spends an enormous amount of their life consuming it in one form or another, and will spend a significant percentage of that time looking at, listening to or watching advertisements. If you want to use the power of the media, though, you need to know…

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7 tips in creating publicity for corporate events

Organising corporate events can be exciting and interesting but simultaneously stressful and nerve-racking. This is especially true when corporate event managers are faced with a dilemma in balancing the need to create an enjoyable and beneficial event, and at the same time entrusted with the responsibility to create publicity for it. Nevertheless, if the right…

6 Powerful Tips to Creating Testimonials

There are many ways to market a product or a service and providing the potential clients and customers with testimonials is one of the best ways to market. The power of testimonials can never be underestimated. People, especially nowadays, will only purchase products or avail services which have been referred to them by people whom…

SEO, the Simplified Version

Let’s get things straight, SEO is a very competitive market. If you have the time to promote your site and have the energy to work hard to get a good PR then this is for you.  If you have already built a website there are two things you need to do. First is ON PAGE…

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Why You Need A Professional Logo

Having a professional looking, well designed logo builds trust. Potential customers are more likely to do business with you if you have a well designed logo. If your logo looks like it was designed in Microsoft Word, people will question how well you are able to deliver your core business products/services. Great Logos Make Great…

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How Businesses Can Benefit from Social Media Marketing

Social media is utilized by millions of mobile users every day to update their friends and family members about the recent happenings in their life. Business owners, likewise, can make use of various social networking sites to basically expand their client base and sales. Below are specific aspects regarding how businesses can benefit from social…

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5 Ways to Ramp Up Your Local Marketing

Local marketing isn’t easy. No kidding, right? Marketing a local, brick-and-mortar company requires a mix of online and in-person marketing. You need to be thinking about how to connect with current and prospective customers on the web, but you can’t afford to forget about local connections and the fact that many of them happen in…

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