Spare Time Media

5 Print Ad Essentials!

Writing an effective print ad, particularly a classified advertisement, requires that you remember five essential points. Failure to implement these points correctly can cost you much in the way of time lost and a sale missed. You’ve just cleaned out the attic and straightened up the garage. You’ve identified items you no longer need, but…

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5 Keys to Capturing Prospective Buyers

Spring has sprung. The birds are singing as they busily build nests and do their mating dances. Yeah, it won’t be long before the flowers bloom, and grass starts growing. You know what that means…grass needs mowing. When you parked the riding mower last fall, you knew that it would be a miracle if you…

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5 Simple Steps to Small Business Success on the Internet!

For years, the website design market used to fall into three separate entities for website design and development: (i) graphics and animation studios, specializing in custom graphic design and creative animations, (ii) website marketing/promotion firms, (iii) Web programming companies specializing in database-driven website development. Nowadays, however, you get to see a fusion of these three…

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Advertising Temptations & How Small Businesses Can Handle Them

New advertising ideas and techniques most always get the quick attention of the optimistic small business owner. The first time you hear about a something new to use or adapt, your mind races forward, especially if the testimonials are realistic and seem to relate to what you are doing. To illustrate, picture that ad salesperson…

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4 Key Points to Branding

Here are four things you should keep in mind as you build your company’s brand: 1) Own the “Significant Thing”: Dole tried to be all things to all people spend your time focusing on a single clear message. Mercedes-Benz owns “ Engineering “ in the car industry because it’s focused on that singular message for…

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3 Things To Do Prior To Submitting Articles

To all writers and non-writers out there, now is the time to start digging up those creative writing skills back. With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article…

SEO, the Simplified Version

Let’s get things straight, SEO is a very competitive market. If you have the time to promote your site and have the energy to work hard to get a good PR then this is for you.  If you have already built a website there are two things you need to do. First is ON PAGE…

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Why You Need A Professional Logo

Having a professional looking, well designed logo builds trust. Potential customers are more likely to do business with you if you have a well designed logo. If your logo looks like it was designed in Microsoft Word, people will question how well you are able to deliver your core business products/services. Great Logos Make Great…

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