Having a professional looking, well designed logo builds trust. Potential customers are more likely to do business with you if you have a well designed logo. If your logo looks like it was designed in Microsoft Word, people will question how well you are able to deliver your core business products/services. Great Logos Make Great First Impressions Before your sales person knocks on the door, before your car/van pulls up, and even before they call you, potential customers consider your logo when they decide whom to trust.our customers see hundreds of logos a day—and they know a good logo when they see one. By sending the right message to potential customers, your logo helps them choose you over the competition.